Search-driven advertising represents a true paradigm shift in communications!

Imagine paying for a billboard on a busy highway. You are really paying for the estimated number of impressions the billboard will deliver, so-called "eyeballs." If it works, you pay. If it doesn't, you still pay.

In search advertising, there is no charge unless a viewer clicks on your ad and is delivered to your Web site. You never pay a cent for an impression, regardless of how many thousands or millions of times your ad is served up.

It's like paying for a billboard (or any other form of advertising) not when a viewer sees your ad, but ONLY after he or she picks up the phone and calls you!

Other huge departures from traditional advertising include:

• Geographic filtering.
• Ad testing, in which the most successful ads are shown the most.
• Instant performance measurement, reporting technologies are way beyond anything available before.

CSI helps healthcare clients achieve an outstanding ROI in online marketing. Consumers can be reached prior to making or finalizing healthcare decisions. This can result in a large competitive advantage and a significant source of new business for many organizations.